Shrestha, B and R. L Shrestha. (2000). Marketing of Mandarin Orange in the Western Hills of Nepal: Constraints and Potentials. Lumle Seminar Paper No. 2000/14. Paper presented at the Third National Horticultural Workshop organised by Horticultural Research Division, NARC from 7–8 June 2000 in Kathmandu, Nepal.
A rapid marketing appraisal on mandarin orange was undertaken in the major production pockets and local markets of western hill districts in the research command area of Agricultural Research Station, Lumle and some nearby wholesale markets during the production season (October/November to January/February) of FYs 1998/99 and 1999/2000, to identify the marketing constraints and potentials. The study was undertaken with different marketing functionaries like producers, contractors, wholesalers, retailers and cold store owners by using semi-structured and open -ended questionnaires. Besides, district market management authorities were also consulted. The study reveals that the current marketing system is rudimentary in nature thereby leading to seasonal glut and chaotic market price, mainly for lack of specialised/professionalized marketing function and functionaries, small-scale and scattered nature of production, appropriate post-harvesting technologies, transportation facilities, and market supporting and facilitating services. Export potentials have remained almost unexplored. Thus, the research and development implications lie in consolidation of scattered production system on market-shed approach, development of collection centers and mobilization of farmers' group for developing commercial mandarin orange production system. Appropriate post-harvest technology packages and packaging materials need to be explored and post-harvest losses reduction programme should be undertaken. Special legal and physical arrangements are to be made for the transportation of agricultural produce. Cold storage systems and cellar store technologies should be carried out. Research needs to be undertaken for developing varieties fruiting at different times. Wholesale and retail markets are to be established in major market centers in active participation of private sectors and market supporting and facilitating services need to be strengthened for domestic and export market promotion.
A rapid marketing appraisal on mandarin orange was undertaken in the major production pockets and local markets of western hill districts in the research command area of Agricultural Research Station, Lumle and some nearby wholesale markets during the production season (October/November to January/February) of FYs 1998/99 and 1999/2000, to identify the marketing constraints and potentials. The study was undertaken with different marketing functionaries like producers, contractors, wholesalers, retailers and cold store owners by using semi-structured and open -ended questionnaires. Besides, district market management authorities were also consulted. The study reveals that the current marketing system is rudimentary in nature thereby leading to seasonal glut and chaotic market price, mainly for lack of specialised/professionalized marketing function and functionaries, small-scale and scattered nature of production, appropriate post-harvesting technologies, transportation facilities, and market supporting and facilitating services. Export potentials have remained almost unexplored. Thus, the research and development implications lie in consolidation of scattered production system on market-shed approach, development of collection centers and mobilization of farmers' group for developing commercial mandarin orange production system. Appropriate post-harvest technology packages and packaging materials need to be explored and post-harvest losses reduction programme should be undertaken. Special legal and physical arrangements are to be made for the transportation of agricultural produce. Cold storage systems and cellar store technologies should be carried out. Research needs to be undertaken for developing varieties fruiting at different times. Wholesale and retail markets are to be established in major market centers in active participation of private sectors and market supporting and facilitating services need to be strengthened for domestic and export market promotion.
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